The 2026 NFL Divisional Round offers four high‑stakes matchups shaped as much by psychology as by talent. Using Relational Frame Theory, this post breaks down how each team’s identity, narrative history, and perceived hierarchy influence expectations before kickoff. From the Broncos’ top‑seed pressure to the Seahawks’ home‑field dominance frame, and from the Texans’ “new wave” identity to the Rams’ reputation for balance and control, we explore how relational framing shapes predictions, momentum, and the mental landscape of every game.